Following up is where most marine insurance opportunities are either won or quietly lost.

Not because agents don’t care — but because marine often sits outside the “default” workflow. The quote goes out, a few days pass, and attention shifts back to auto and home where volume feels more predictable.

A simple, intentional follow-up process can change that.

This guide covers:

• Why follow-up matters more for marine than many agents expect
• How to approach marine follow-ups without sounding pushy
• Practical email examples agents can adapt immediately
• How consistent marine follow-ups can strengthen an agency’s workflow

Why Marine Follow-Up Deserves a Different Approach

Marine insurance rarely has the same urgency as auto. There’s usually no legal deadline and often no lender pressure.

That doesn’t mean clients aren’t interested — it just means they’re deciding differently.

Marine buyers often need time to:

• Review coverage options
• Think through how they actually use the boat
• Coordinate timing with the season or upcoming trips

Without a follow-up, many of these quotes don’t “die” — they just stall.

The Goal of a Marine Follow-Up (It’s Not to Chase)

Effective marine follow-ups don’t try to close the sale outright.

Instead, they aim to:

• Re-anchor the value of coverage
• Answer the most common hesitation points
• Make it easy for the client to move forward when they’re ready

The best follow-ups feel helpful and low-pressure, not transactional.

When to Follow Up on Marine Quotes

While every agency is different, many agents find success with a simple cadence:

• First follow-up: 2–3 days after sending the quote
• Second follow-up: 7–10 days later
• Final check-in: Before the start of the season or a known usage date

Spacing matters. Marine follow-ups work best when they feel intentional, not automated.

Marine Insurance Follow-Up Email Examples

Below are adaptable examples agents can customize to match their voice and process.

Example 1: Initial Follow-Up (Short and Neutral)

Subject: Quick check-in on your boat insurance quote

Hi {{Client Name}},

I wanted to follow up on the boat insurance options I sent over and see if you had any questions.

If it helps, we can review how coverage applies based on how you use the boat and where it’s stored — happy to walk through that with you.

Let me know what works best.

Best,

{{Agent Name}}

Example 2: Value-Focused Follow-Up

Subject: Question about how you’re using the boat

Hi {{Client Name}},

As you’ve had a chance to look at the boat insurance quote, I wanted to check in.

Coverage can change depending on things like how often the boat is used, who operates it, and whether it’s in the water or stored. If any of that has changed, we can make sure the quote still lines up.

Feel free to reply here or let me know if a quick call would be easier.

Thanks,

{{Agent Name}}

Example 3: Seasonal or Timing-Based Follow-Up

Subject: Planning ahead for the upcoming boating season

Hi {{Client Name}},

With the season coming up, I wanted to check back in on the boat insurance options we discussed.

If you’re planning to be on the water soon, it’s usually easiest to have coverage in place ahead of time so there are no surprises.

Let me know if you’d like to move forward or have any questions.

Best,

{{Agent Name}}

Example 4: Soft Close Without Pressure

Subject: Next steps for your boat coverage

Hi {{Client Name}},

Just wanted to circle back on your boat insurance quote and see how you’d like to proceed.

If now isn’t the right time, no problem at all — I’m happy to revisit this when it makes more sense for you.

Thanks,

{{Agent Name}}

Why These Follow-Ups Work

These emails are effective because they:

• Keep the conversation open
• Focus on use and coverage, not urgency
• Remove pressure while staying present

Marine buyers often appreciate the space to decide — but they still benefit from a clear path forward.

How Adding Marine Follow-Ups Improves an Agency’s Workflow

When marine follow-ups are built into the normal process, agencies often see:

• Fewer forgotten quotes
• More intentional conversations around coverage
• Better timing alignment with seasonal demand

Over time, this turns marine from an occasional request into a predictable part of the book.

The biggest shift isn’t volume — it’s consistency.

Final Takeaway

Marine insurance doesn’t usually close on the first touch. It closes when agents stay present without being pushy.

A simple follow-up strategy helps keep quotes moving, supports better coverage decisions, and makes marine easier to manage alongside other personal lines.

For Independent Agents

If you’re looking to:

• Add marine insurance into your workflow more consistently
• Reduce stalled quotes
• Work with markets that support agent-focused marine placement